You are actively pursuing a customer centricity strategy based on your ability to understand your customer, the products they own, their preferences, and relationships. You can show results in increased customer engagement by moving closer to delivering seamless, integrated, and consistent customer experiences across any interaction, device, and channel. Submit in this category if you can demonstrate success in improved customer experience, retention, or loyalty through any of these activities:
• Increased marketing effectiveness through more personalized offers, more productive sales interactions and outcomes, and more informed and efficient customer service activities.
• Creation of an actionable next-generation 360-degree view of customers used to inform customer interactions and communications across lines of business, regions, departments, or functions.
• Better product and supply chain information that results in faster product launches, more consistent and complete cross-channel product information, or streamlined inventory management.